Jeans into insulation, plastic bottles into coats – details like this make people more inclined to use the blue bin.
When you throw something in the recycling bin, do you ever stop to think about what it could become? And when you do, does it make you more inclined to use that recycling bin, instead of lazily tossing an item in the trash? Several consumer psychologists designed a study around these questions, in an effort to determine whether or not explaining to people what their recyclables are transformed into would help boost recycling rates.
More: Recycling rates improve when people know what items will become
More: Recycling rates could rise significantly with this simple tweak