Chapter 7 gave me no issues. The 3D scenes I think can be very effective at visualizing proposals or showing areas that need to be improved, but outside of that I do not see much of a use case. It feels very gimmicky, almost like it would be used as a sales pitch. I also feel that even though easy to use, it was not very intuitive or efficient. Having to manually change everything felt very behind in terms of technology in comparison to the previous apps, where changes in settings were made across the app. I understand the need for this repetition, as each layer/object is unique, but it was a chore to use. I think this software should be limited to ArcGIS as it has a much higher hardware requirement for rendering these 3D scenes.
A use I believe would be effective using this software would be to use it to show park proposals in cities. You could transform empty plots into bustling parks to help better sell your idea.