{"id":112,"date":"2019-03-08T21:12:36","date_gmt":"2019-03-09T02:12:36","guid":{"rendered":"https:\/\/sites.owu.edu\/esgginternships\/?p=112"},"modified":"2019-03-08T21:12:36","modified_gmt":"2019-03-09T02:12:36","slug":"how-to-write-for-social-media","status":"publish","type":"post","link":"https:\/\/sites.owu.edu\/esgginternships\/2019\/03\/08\/how-to-write-for-social-media\/","title":{"rendered":"How to Write for Social Media"},"content":{"rendered":"<p>Writing a social media post can be one of the most difficult parts of marketing, especially for small business owners. There are some important keys to remember when writing a social media post!<\/p>\n<p>Register is vital to remember when posting. Too informal and you lose the professional feel that is key to managing a small business. Too formal and you risk boring your audience and getting lost in the static.<\/p>\n<p>This week I worked with Phoenix Environmental on writing social media captions for their Google account and Facebook page. A common mistake among social media managers is very formal and stiff writing, but nowadays we expect businesses to be more sociable and friendly on social media.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing a social media post can be one of the most difficult parts of marketing, especially for small business owners. There are some important keys to remember when writing a social media post! Register is vital to remember when posting. Too informal and you lose the professional feel that is key to managing a small &hellip; <a href=\"https:\/\/sites.owu.edu\/esgginternships\/2019\/03\/08\/how-to-write-for-social-media\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to Write for Social Media<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":914,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-112","post","type-post","status-publish","format-standard","hentry","category-phoenix"],"_links":{"self":[{"href":"https:\/\/sites.owu.edu\/esgginternships\/wp-json\/wp\/v2\/posts\/112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sites.owu.edu\/esgginternships\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sites.owu.edu\/esgginternships\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sites.owu.edu\/esgginternships\/wp-json\/wp\/v2\/users\/914"}],"replies":[{"embeddable":true,"href":"https:\/\/sites.owu.edu\/esgginternships\/wp-json\/wp\/v2\/comments?post=112"}],"version-history":[{"count":1,"href":"https:\/\/sites.owu.edu\/esgginternships\/wp-json\/wp\/v2\/posts\/112\/revisions"}],"predecessor-version":[{"id":113,"href":"https:\/\/sites.owu.edu\/esgginternships\/wp-json\/wp\/v2\/posts\/112\/revisions\/113"}],"wp:attachment":[{"href":"https:\/\/sites.owu.edu\/esgginternships\/wp-json\/wp\/v2\/media?parent=112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sites.owu.edu\/esgginternships\/wp-json\/wp\/v2\/categories?post=112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sites.owu.edu\/esgginternships\/wp-json\/wp\/v2\/tags?post=112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}