Tag Archives: Marketing

Phoenix Environmental

On site with Phoenix Environmental

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In my last post I discussed the importance of content marketing for a business such as Phoenix Environmental. Since then I’ve worked with Jeff to explore ways we could accomplish this and other goals we generated in the Comprehensive Social Media Plan.

Earlier this week I worked on site with Phoenix Environmental for the first time. I worked at a location that was built in the 1820s and has since unfortunately fallen into decay. The likely location of America’s next Annabelle sighting, mold tags the walls like graffiti. Orange light pours in from stained glass windows and casts an eerie glow on an already terrifying setting. Light switches filled with several ounces of mercury line the walls. Yet, the sighting that most offended my eyes was the awful wallpaper the interior designer chose for the bathroom. Blue stripes… what was he thinking?!?

While on site I learned about asbestos and mold testing, how to take soil samples, and about how amazing I look in a hard hat. This first site assessment was mostly educational for me, although I had the chance to take some shots of the asbestos tests and soil samples! Pictures are a key part of content marketing and of showing our audience what it is that we do at Phoenix Environmental. Aren’t these photos bad for marketing, though? Aren’t my descriptions of the site as a horror house dangerous for Phoenix Environmental? Look at these pictures and realize that this is why you should call in environmental consultants like Phoenix Environmental as soon as possible! It’s better for us to find the problem before it becomes a problem, and that is the content marketing these pictures highlight.

One problem that makes taking photos (and writing posts like this one) especially difficult is that Jeff and his team highly value privacy, so all pictures and descriptions must strictly avoid giving away the location of a project. This is a creative challenge for marketing, but one I look forward to working around.

In the near future I’d like to join Jeff and his team on site and produce a video showing some of the work that Phoenix does, so be on the lookout for that!

 

Phoenix Environmental

Content Marketing: Because Scientists Need Help

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This week I created a comprehensive marketing plan as part of my internship with Phoenix Environmental. Marketing plans are a vital part of marketing because they ensure that goals are being met across a wide array of categories. I focused specifically on two areas that I think are vital: Social Media and the website. Currently Phoenix Environmental only utilizes Facebook for social media and their website for connecting with potential clients.

The key to marketing a business in this day and age is content marketing… That is producing content that is relative to your audience and that establishes you as an authoritative source in your field. For example, a local restaurant could share a post on their Facebook page showing a worker cooking and with tips on how their audience can try to cook their own version. Their audience is clearly interested in the restaurant, which is why they follow them. Posting a photo of a “in the kitchen” shot of a signature dish being created gives the audience a personal view into a part of the restaurant they don’t usually get to see. Posting cooking tips for how that audience can try to make their own version at home establishes the restaurant as a good source of information and reminds the audience why they follow the restaurant’s Facebook page: they like their food! Scientists are often TERRIBLE at content marketing. Think of the hideous NASA videos your teacher made you watch in first grade. Can’t think of any? That’s probably because you were sleeping before NASA even got past the intro. Solid content marketing can help scientists, like those at Phoenix Environmental, get their message across in a relevant and exciting way.

Websites can be a similar story or an entirely different resource all together. In my marketing plan I researched Search Engine Optimization (SEO) and how Phoenix Environmental can utilize it. Essentially this controls how Google’s search results display a specific page or website. If you type in “Environmental Consultation,” you’re probably looking for consultation near you. Due to the fact that Google knows all, it can give you more relevant results based on your location when you search this. Businesses like Phoenix Environmental can take advantage of the way Google’s algorithms work to ensure that when someone with a relevant location is searching for them, they actually show up! This is key to using a website to get clients, and I gave advice to how Phoenix Environmental could increase their relevancy in search results in my marketing plan. Next week, I plan to meet/call with Jeff Paetz (my boss at Phoenix Environmental) to discuss the plan further and begin implementation of it to ensure he’s reaching an audience that is already looking for him!