Writing a social media post can be one of the most difficult parts of marketing, especially for small business owners. There are some important keys to remember when writing a social media post!

Register is vital to remember when posting. Too informal and you lose the professional feel that is key to managing a small business. Too formal and you risk boring your audience and getting lost in the static.

This week I worked with Phoenix Environmental on writing social media captions for their Google account and Facebook page. A common mistake among social media managers is very formal and stiff writing, but nowadays we expect businesses to be more sociable and friendly on social media.