Madhu Hewakapuge is a corporate communications and sustainability professional with more than 17 years of experience shaping stories, reputations and strategic narratives across multinational and Sri Lankan organisations. Her career has spanned consumer brands, financial services and apparel, giving her a broad perspective on how businesses communicate, evolve and respond to changing stakeholder expectations.

At MAS Holdings, Madhu works at the intersection of corporate reputation, sustainability, product, innovation and industry positioning. Beyond leading and supporting communications around these areas, she has been directly involved in the development of MAS’ long-term sustainability strategies, including Plan for Change 2025 and Plan for Change 2030, contributing to the process of defining priorities, commitments and the broader strategic narrative underpinning the organisation’s sustainability agenda.

Her work combines strategic communications with a strong grounding in sustainability, supported by an MSt in Sustainability Leadership from the University of Cambridge and a BA in English Literature from Ohio Wesleyan University. This enables her to move comfortably between complex business and sustainability challenges and the clear, compelling narratives needed to engage employees, customers, media and external stakeholders.

Madhu is particularly interested in the role communications can play in building trust, influencing change and helping organisations articulate not simply what they do, but why it matters. She brings curiosity, strategic judgement and a distinctly human approach to complex corporate stories.